Practical guides for brands choosing publishers, comparing quotes and preparing content that belongs on the page.
Prepare a supplier-ready publishing request with separate public and internal information. Copy the template, compare a completed English example and ask for quotes in a consistent format.
Read the guideTurn a supplier quote into clear publishing terms. Use nine confirmation questions, a copyable email and fictional replies to check permission, costs, link specifications and delivery remedies.
Read the guideCompare fees by deliverable and payment recipient. Three fictional budgets explain writing bundles, separate insertion quotes, opportunity credits and the terms to confirm before paying.
Read the guideJudge a publishing opportunity through its readers, section, article and destination. Compare three illustrative scenarios and turn uncertain fit into a precise supplier question.
Read the guideA reusable worksheet and fictional quote comparison for brand buyers. Keep Guest Post and Link Insertion prices separate, distinguish missing evidence from unsuitable offers, and decide what to ask next.
Read the guideCompare the content you need, the work included in each quote and the publishing conditions. See a guest-post brief and an insertion edit for the same fictional brand.
Read the guideA supplier’s domain list is a starting point. Use editorial evidence, metrics and business fit to decide which publishing opportunities deserve a closer look.
Read the guide